Case study: Medicines and Healthcare products Regulatory Agency
June 2005 to March 2007
The Medicines and Healthcare products Regulatory Agency (MHRA) is an executive agency of the Department of Health that ensures the quality, safety and performance of medicines and medical devices in the UK.
The MHRA took responsibility for its public and media relations from the Department of Health during 2005. As a result, it required broadcast media skills training for key members of staff. Cassiopeia worked to develop and deliver this training in partnership with the MHRA's Press team. The training involved both workshop-based training around presentation and media skills and practical-based training (radio, different studio styles and outside broadcast).